ROCHE – Open Innovation Hub
In October and November 2019, Tree Intelligence conducted the Open Innovation Hub, the first structured open innovation program designed for managers and executives at Roche, the giant global pharmaceutical industry.
In October and November 2019, Tree Intelligence conducted the Open Innovation Hub, the first structured open innovation program designed for managers and executives at Roche, the giant global pharmaceutical industry.
Discover Tree cases like the WHO, that shows how to consider stakeholders as multifaceted individuals and institutions, which articulate themselves in a fluid and dynamic way, in this article by Ignacio García for Gestão RH magazine.
CHALLENGE: Provide continuous network intelligence to the company, assisting in monitoring global trends and opportunities to make its products more beneficial for the planet and human health.
CHALLENGE: Identify the ecosystem of influences on the topic of transgenics and Genetically Modified Organisms (GMOs) in Brazil, USA and in the main European countries with a strategic focus for the Biotechnology Information Council.
CHALLENGE: The World Health Organization (WHO) requested a mapping of influencers to improve engagement in campaigns linked to the four main non-communicable diseases that, together, were responsible for the biggest cause of death on the planet.
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