Abbott - Southern Cone
CHALLENGE: Abbott needed to identify Key Opinion Leaders (KOLs) and the dynamics of the institutions that influenced a medical specialty in Chile, a region where the brand did not yet have a direct presence.
CHALLENGE: Abbott needed to identify Key Opinion Leaders (KOLs) and the dynamics of the institutions that influenced a medical specialty in Chile, a region where the brand did not yet have a direct presence.
CHALLENGE: To provide insights for Mondelez's Research & Development areas in order to improve the positioning and differentiation of specific company brands.
CHALLENGE: Mapping influencers and bringing global trends and innovation opportunities related to issues relevant to the fragrance industry worldwide.
CHALLENGE: Reveal the informal networks of 26,000 Via Varejo employees to understand how to identify talent, bottlenecks and provide recommendations on how to improve cooperation, energy and innovation networks.
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