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O que é netnografia?

What is netnography?

The term netnography was coined by Robert Kozinets, who adhered to the terms interNET and ethnography to refer to a new discipline that aims to explore online communities and their values and opinions in a non-invasive manner. It is undeniable that in this hyperconnected age,
O PODER DOS VEGANOS NOS MEIOS SOCIAIS

THE POWER OF VEGANS IN THE SOCIAL MEDIA

IN RECENT YEARS, TRIBE DIGITAL HAS PUSHED IMPORTANT INTERNATIONAL CHANGES IN THE FOOD, HEALTH AND BEAUTY INDUSTRY. Find out why! In this opportunity, I will present a digital tribe that is driving major changes in the areas of food, ...
A Bloomberg das Empresas

The Bloomberg of Companies

In last month's EXAME PME magazine, Ignacio Garcia, anthropologist and founder of Tree Intelligence, talked about the company and how our knowledge discovery platform, Living Nethos, works. Check out the article: “The Bloomberg of Business” ...

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