What is Storytelling?

Storytelling is the art of storytelling, and thus defined, has existed since ancient times. It has been a form of expression and transmission of knowledge: in cave paintings, oral narrations of indigenous cultures, minstrel songs and heroic stories of all time.

Applied to marketing, storytelling It's telling a story about yourself, your business, your product or service that creates an emotional connection with your customers.

 

What are the advantages of storytelling?

 

  • The stories are easy to remember,
  • they are easy to say and
  • This gives context and meaning to the data.

 

Making use of storytelling in LivingNethos

 

Stories of how a company or project started, what dream motivated the business, how the obstacles were overcome, what idea spurred the development of a new product or service, are all ways a company or project can make use of it. of storytelling on LivingNethos.

The LivingNethos platform offers a fully configurable timeline creation module where you can view your storytelling. Allows you to view different milestones and events placed in horizontal or vertical layouts, identify and filter them using labels, and also add images and videos.

Feel free to tell us your story. Start our e-training today and get free license on LivingNethos.

CONTACT US

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OUR OFFICES

With certified analysts and partners in various countries, our offices are located in:

São Paulo - Brazil

+55 11 96186-7935

Rua Mourato Coelho, 957

Vila Madalena

Miami - USA

+1 (305) 400-1529

777 Brickell Ave

Miami, FL 33131

Brickell

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+ 54 11 6438 1196

Av. Juan Bautista Alberdi 1310

Caballito

   

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