Tree Intelligence crystal ball unveiled by Época Negócios

In Issue 91 of September 2014 of the printed magazine Época Negócios, it revealed how the process of mapping influencers in the area of transgenics and other emerging themes discovered by Tree Intelligence is revealed.

In the story you can see an example of real network mapped by Tree Intelligence. The use of netnographic networks in Animal Testing, Biofuels and GMOs was exemplified and could also be used to identify trends in any theme where formal and informal networks of influence exist such as the process of innovation within a company and the discovery of new business opportunities.

Check out an excerpt from the crystal ball story:

“A network shows who are the main influencers of the debate. Both the main information disseminators as well as the bridges between different groups. Netnographers profile key people and organizations for that particular debate. Filter buttons turn some agents on and off to simulate scenarios. For example, if such a person disseminates such an opinion, how can it become viral? The tool is powered in real time by the big data from the internet and changes shape and connections as data changes. ”