Abbott - Southern Cone
CHALLENGE: Abbott needed to identify Key Opinion Leaders (KOLs) and the dynamics of the institutions that influenced a medical specialty in Chile, a region where the brand did not yet have a direct presence.
Mondelez – Influencer Networks
CHALLENGE: To provide insights for Mondelez's Research & Development areas in order to improve the positioning and differentiation of specific company brands.
Givaudan - US-Canada Trends
CHALLENGE: Mapping influencers and bringing global trends and innovation opportunities related to issues relevant to the fragrance industry worldwide.
Nestlé – Iniciativa Global para a Juventude
DESAFIO: A Nestlé suíça contratou a Tree Intelligence para conduzir um projeto de mapeamento de influenciadores relevantes e os tópicos centrais de suas narrativas em torno da Iniciativa Global para a Juventude.
Via Varejo - Organizational Transformation
CHALLENGE: Reveal the informal networks of 26,000 Via Varejo employees to understand how to identify talent, bottlenecks and provide recommendations on how to improve cooperation, energy and innovation networks.
Develop the most valuable organizational capital
Who are the informal leaders who mobilize communication networks, and how can they best be harnessed to spread key messages across the organization?
Discover informal networks through organizational network analytics
In an increasingly complex, hyperconnected and unstable business ecosystem, innovation has become the panacea that organizations are urged to adapt.
What is netnography?
The term netnography was coined by Robert Kozinets, who adhered to the terms interNET and ethnography to refer to a new discipline that aims to explore online communities and their values and opinions in a non-invasive manner. It is undeniable that in this hyperconnected age,
THE POWER OF VEGANS IN THE SOCIAL MEDIA
IN RECENT YEARS, TRIBE DIGITAL HAS PUSHED IMPORTANT INTERNATIONAL CHANGES IN THE FOOD, HEALTH AND BEAUTY INDUSTRY. Find out why! In this opportunity, I will present a digital tribe that is driving major changes in the areas of food, ...
Agile network methods: obstacles and facilitators of their implementation
In times of volatility, uncertainty, complexity, and ambiguity, approaching agile methods to implementing agile models in your organization should consider mapping, monitoring, and developing informal networks.
