ROCHE – Open Innovation Hub
In October and November 2019, Tree Intelligence conducted the Open Innovation Hub, the first structured open innovation program designed for managers and executives at Roche, the giant global pharmaceutical industry.
What is NETNOGRAPHY?
O que é NETNOGRAFIA? A Tree Intelligence define Netnografia (interNET & etNOGRAFIA ) como um enfoque qualitativo, quantitativo e exploratório que analisa os fluxos narrativos de consumidores / stakeholders / influenciadores / organizações no...
The power of Communities in the Digital Age
Drag queens, graffiti artists, weekend swimmers, musicians without a band, slackline practitioners, retrogamers.
These are some of the characters from the “Somos (We are)” exhibition, which was on display at the Tomie Ohtake Institute (SP) in partnership with Facebook. The exhibition brought together a series of beautiful portraits, taken by photographer Bob Wolfenson for Facebook's first global campaign aimed at its consumers. But the question that arises is: why are all these people there, occupying two rooms in this important space of art and culture in the city of São Paulo?
Natura Everyday – Summer Campaign
CHALLENGE: The launch of a new line should strengthen the movement led by the brand to value the beauty and self-esteem of women. But in order for the campaign to be genuine, it was essential to bring in influential advocates.
Welcome Tomorrow - Influencers Network
CHALLENGE: Map and indicate for the Welcome Tomorrow, a reference event in mobility and time management in Latin America, the relevant multi-stakeholder digital influencers for the meeting to gain broad visibility and repercussion.
CTG - Organizational Transformation
CHALLENGE: The Chinese giant's entry into Brazil came at an accelerated pace with the acquisition of local companies. The integration of employees was vital for the strategy and vision of the future to be properly shared and aligned.
The connection of the relationship networks with the brand
Discover Tree cases like the WHO, that shows how to consider stakeholders as multifaceted individuals and institutions, which articulate themselves in a fluid and dynamic way, in this article by Ignacio García for Gestão RH magazine.
Natura –Trends in ingredients
CHALLENGE: Provide continuous network intelligence to the company, assisting in monitoring global trends and opportunities to make its products more beneficial for the planet and human health.
CIB - Transgenics Brazil/USA/Europe
CHALLENGE: Identify the ecosystem of influences on the topic of transgenics and Genetically Modified Organisms (GMOs) in Brazil, USA and in the main European countries with a strategic focus for the Biotechnology Information Council.
WHO – DNTs in Europe
CHALLENGE: The World Health Organization (WHO) requested a mapping of influencers to improve engagement in campaigns linked to the four main non-communicable diseases that, together, were responsible for the biggest cause of death on the planet.
