Do you know what Digital Communities of Practice are?

Communities of Practice or CoPs are groups of people and organizations that interact and share interests, concerns, and passion for something and seek to increase and disseminate their perceptions as interactions occur. These communities are also present in the digital environment. We call these groups Digital Communities of Practice or CoPDs.

With the hyperconnected world and ever faster and more accessible technology, it is easier for people to organize and exchange information on topics and topics of interest. It can be about products, brands, fashion, culture, education, problem solving, technology, or even causes that people believe and advocate.

It is by knowing these communities closely, who are their leaders, what they are talking about, the language they use and their demands, that we have the opportunity to deeply understand certain issues and how they influence people's behavior today and in the future.

With CoPDs, we can learn about new trends, identify emerging opportunities and risks for companies, their brands and products, and learn about the native language these actors use when creating and sharing content on topics of interest.

For brands and organizations, mapping, understanding and connecting with communities of practice enables them to identify innovation opportunities and anticipate market trends, receive real-time product and service feedback, and quickly adjust their strategy to compete better. It means adopting a true and genuine speech, aligned with the values and interests of its consumers, because in times of access to information, opportunism and lack of transparency are not forgiven.