In this context, Tree Intelligence, a company specializing in Knowledge Discovery as a Service, created LivingNethos: a pioneering and innovative product for understanding complex business ecosystems that integrate three core disciplines:
Network Science: unravel relationship patterns in social media;
Data Science: collect and transform Big Data into segmentation and behavior predictions;
Netnography: provides context and meaning of such behavior
LivingNethos is a constantly evolving dashboard that monitors digital behavior associated with five relevant themes: Sustainability, Cosmetics, Food, Health and Technology. Within these, developments are: Genetically Modified Foods, New Cancer Treatments or Biofuels.
In this way, LivingNethos organizations will gain insights to support strategic decisions about:
- Networks of influence on a specific theme or market segment and how to articulate them strategically.
- Trends and movements that can determine short, medium and long term behavioral changes and how this affects a specific segment.
- Business ecosystem of interest and the best positioning strategies.
- Future markets and innovation opportunities that emerge from intersections between different segments.
- Campaign evolution, how they affect brands, and how to establish strategic and segmented communication.
“By analyzing what is being said, what is the relevance of this information, who is behind it, and how the various actors and topics of interest relate to each other and to other groups, we offer an in-depth analysis of these networks of influence,” explains Ignacio. García, anthropologist and specialist in complex networks at Tree Intelligence.
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